Rothschild Boulevard
Atmosphere
Tel Aviv's most iconic avenue. Cafés under ficus trees, cyclists, start-ups, UNESCO-listed Bauhaus buildings (the White City). The neighborhood concentrates prestige and draws international buyers, local investors and senior tech executives.
Dominant property type
1930s–1950s apartments in International / Bauhaus style, usually in 3–4-storey walk-ups. Generous volumes for TLV (90 to 180 sqm), curved balconies, original details (terrazzo, joinery, hardware).
Market profile
Constant tension, limited supply, prices among the highest in the city. An illiquid market: quality properties rarely change hands and sell fast when they do.
Renovation challenges
A specialist project: adherence to the White City guidelines, enhanced permits, preservation of original elements (steel-frame windows, terrazzo). Access constraints (narrow streets, no parking). Renovation budget noticeably higher than a standard refit.
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