What luxury renovation in Tel Aviv actually means
Everyone uses the word "luxury". In practice, a genuinely high-end Tel Aviv renovation is defined by three things:
- Noble materials — adapted to the climate: travertine, Carrara marble, Jerusalem stone, solid oak, brushed brass. Sea-air humidity and thermal range rule out some specs that work in Paris or New York. Our local partner trades know what holds up over time.
- Bespoke, not catalogue: kitchens drawn for your plan, bathrooms with European brands (Vola, Dornbracht, Boffi), cabinetmade dressing rooms, concealed storage. Nothing from Ikea.
- An invisible technical layer: VRV HVAC with discreet return air, full home automation (lighting, shades, music, security), heating/cooling floor, acoustic engineering. Modern luxury is also what you don't see.
Real luxury is precision. Two joints perfectly aligned, light coming from the right direction, a handle whose finish matches the tap opposite it. These details separate a "nicely done" apartment from a truly high-end one.
Our luxury specialisations in Tel Aviv
Contemporary penthouses (Bavli, Yoo Towers, Rothschild 1)
XXL volumes, 180° Mediterranean views, usable terraces. Challenges: open kitchens flowing into living rooms, en-suite bathrooms, seamless indoor/outdoor, centralised automation, private pools where applicable. We integrate top European kitchen (Boffi, Bulthaup) and sanitary brands.
Bauhaus restoration (UNESCO White City)
Rehabilitating 1930s–1950s apartments, often UNESCO-listed. The brief: preserve original DNA (terrazzo, steel-frame windows, curved balconies) while adding contemporary comfort (discreet HVAC, acoustic treatment, modern bathrooms). Specialist job, reinforced permits. See our Rothschild & Bauhaus page.
Villas in Herzliya Pituach
Large villas on planted plots, often 400 sqm and up, with pool. Multidisciplinary projects with architect and landscape designer. We coordinate the whole: interior rework, extensions, pools, pool houses, premium home automation, landscape integration. See our Herzliya Pituach page.
Townhouses in Neve Tzedek and Jaffa
19th-century heritage, sometimes with preservation constraints. The challenge: inject modern comfort into an old structure (load-bearing walls, wooden floors, damp). Exceptional architectural result, strong resale uplift.
What a luxury general contractor carries for you
- Architectural direction — working with your architect if you have one, or matching you with our partner network (French, Israeli, Italian).
- Sourcing high-end materials — directly with marble yards, joiners, foundries. Trade rates a private client cannot obtain.
- Reinforced permits — Iriya, Vaad HaBayit, White City preservation, structural reports. We build the technical files.
- Managing 15–25 trades — shell, joinery, marblework, metalwork, glazing, cabinetmaking, automation, HVAC, sanitary, finishes, decorative paint, landscape. One interface: us.
- Trade warranty — on every lot executed, with responsive SAV in the months after handover.
Our luxury workflow
Three phases:
- Deep design (8 to 14 weeks) — plans, 3D renders, materials moodboard, equipment selections, line-item fixed-price quote. Nothing starts on site without your full sign-off.
- Execution (6 to 14 months depending on typology) — demolition, structure, services, finishes, integrated furniture. Weekly video, live walkthroughs on demand.
- Handover & SAV (1 to 3 months) — QC, as-built file, key handover, reserves period, SAV on fine adjustments only visible once lived in.
